




WINTER IS COMING - IT’S TIME TO TEND THE ROOTS OF THE BRAND
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HAS BRAND STRATEGY GONE TO THE DOGS?
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THE RISKS OF DOING THE RIGHT THING: MLB, DELTA AND COKE’S GAMBLE WITH PURPOSE AND POLITICS
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A STRONG EMPLOYEE VALUE PROPOSITION COMPLETES THE ‘WHOLE BRAND’

A+P , NORTHSTAR LAUNCH V.I.T.A.L. BRANDING SERVICE
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HOW THE ROLE AND IMPORTANCE OF BRAND HAS TRANSFORMED OVER PAST TWO YEARS
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