BRAND HEALTH RESEARCH
Allison+Partners and Northstar offer a range of powerful discovery, insights and brand tracking research solutions:
- V.I.T.A.L. Pulse digital listening
- V.I.T.A.L. Insights qualitative brand perception
- V.I.T.A.L. Signs quantitative brand health benchmarking and tracking
BRAND STRATEGY AND STORYTELLING
The V.I.T.A.L. brand framework is a unified structure for brand strategy, visual identity, and storytelling.
V.I.T.A.L. directly and measurably connects research to strategy to planning, ensuring everything the brand says and does is explicitly linked to customer needs and values.
Allison+Partners and Northstar research offer end-to-end product marketing support:
- Customer needs analysis, insights, & Pd team briefing
- Innovation consulting and product concept ideation support
- Product concept testing
- Portfolio architecture, value propositions, naming, and visual identity
CUSTOMER EXPERIENCE PLANNING
If only one workgroup truly understands the customer, all other teams run on assumptions.
We believe that CX deliverables need to be grounded in rigor, yet readable and usable by everyone in the enterprise.
Creating alignment around a shared view of the customer enables the entire brand to consistently deliver its promises to the world.
GO TO MARKET STRATEGY AND PLANNING
Allison+Partners is a full-service marketing and communications agency. We take a data-driven, channel-agnostic view to putting the right message in the right place at the right time for the customer.
Grounded in Agile, our 360-degree paid-earned-shared-owned approach to planning answers “what it says” and “where it goes” holistically.
THE POWER BRAND FORMULA
RELEVANTCUSTOMER-CENTRICITY ACROSS ALL YOUR TOUCHPOINTS
Aligning the entire enterprise around a shared view of the customer enables everyone who delivers the brand to put people at the center.
+ V.I.T.A.L.MEASURABLE BRAND V.I.T.A.L.-ITY DIRECTLY LINKED TO CUSTOMER NEEDS AND VALUES
Vision, Inspiration, Trust, Alignment and Leadership are the 5 quantifiable pillars of brand strength, enabling your brand strategy and activation to meet the customer exactly where they are.
= DYNAMICON-BRAND INNOVATION IN EVERY CORNER OF THE BUSINESS
Everyone responsible for HOW the brand appears (marketing, comms, sales, HR) and WHAT the business does (M&A, R&D, Product Development C-Suite) are aligned and accelerated by a shared, deeply embedded strategy.